Links for 01-16-2012

• Red Hat, IBM, EMC, Cisco join 'cloud' open standards group :: Editor's Blog at WRAL Tech Wire - "IDC analyst Mary Johnston Turner, praised the idea, telling Gigaom that application portability is critical. “A lot of what goes on now with cloud is really silo’d — an app here, an app there. We all talk about the hybrid cloud, but without application portability it won’t happen because it’s really hard to actually move workloads around,” she told Barb Darow."
• Tech giants back standard for cloud portability | Cloud computing - InfoWorld - "In an effort to make cloud service more portable, a group of tech giants that includes IBM, Cisco, EMC, CA, SAP, and Red Hat today unveiled the first draft of open interoperability specification called TOSCA (Topology and Orchestration Specification for Cloud Applications). Capgemini, Citrix, NetApp, PwC, Software AG, Virtunomic, and WSO2, among others, are also contributors."
• Technological change: The last Kodak moment? | The Economist - Interesting look at contrast between Fujifilm and Kodak.
• The Flip Side of a Big Audience | Smarterware - Nice piece.
• Six Marketing Mistakes at CES 2012 - Alex Goldfayn - Harvard Business Review - "And everywhere you go in this gathering of the smartest people in the most exciting business category on the planet, there are marketing mistakes being made. It's fascinating, really: most of the products and ideas shown here are tremendous — it's the showing that is generally awful."
• The Saltworks » Blog Archive » The Vendor Lock-In Bogeyman - "There had better be a damned good reason for wanting to bring the development of a complex business system in-house, and the threat of vendor lock-in isn’t it." << Don't fully agree with all the points but I appreciate the argument.
• Cloud computing could drive vendor lock-in: Dell | ITworld - "There is this big shift from proprietary to open," said English."However, if you're looking at private cloud solutions that are based on technology that locks you into a specific storage vendor or a specific network vendor, it is creating a situation where the trend ticks back a little bit," he added.Implementing a cloud solution means buying into the specific protocols, standards and tools of the cloud vendor, making future migration difficult and expensive. ""
• Defining Noncommercial - CC Wiki - 119 page report trying to refine Non-commercial CC? Srsly? On what planet is this useful result?
• Untitled (http://public.dhe.ibm.com/eserver/benchmarks/news/newsblurb_x3850X5_4p_specvirt_113011.pdf?sf2734604=1) - RT @OpenKVM: SPECvirt benchmark is out: #openKVM beats ESXi virtualization performance by 20% in head-to-head battle!
• How One Bit of Stupidity Could Have Brought Down a Multi-Million Dollar Media Company | Peter Shankman - Assume people are watching.